Niche marketing has many benefits for a successful social media campaign. The goal of niche marketing is to reach your target audience by tailoring the campaign for the buyer persona you have come to determine is looking for what your company has to offer. Niche marketing keeps your team focused…

I was in my late 20’s when the internet was created and my first experience was with AOL, and the dial up connection. This dial-up connection became problematic with rapid growth of the internet. I still remember the sound of the busy single sound of the old landline telephone. AOL…